SMART stands for:
- Specific - what you want to do and exactly what level do you want your actions to reach?
- Measurable - what evidences [facts, behaviours, perceptions, stakeholders’ testimonies] can be collected to demonstrate achievements?
- Appropriate - it must be acceptable to all key stakeholders;
- Realistic - feasible, neither too ambitious or so easy as to lose interest;
- Time-bound - a time limit must be set.