statement7Once you have drawn the conclusions and recommendations from your evaluation, the time has come to report. This involves selecting the most relevant information for each stakeholder, choosing the communication means and creating the necessary products for communication support.

You will need to use your communication skills. Check some of the manuals available, such as the one on successful communication or on social impact reporting.

As regards your WIP, providing feedback to the vulnerable group will definitely be worthwhile.

Dissemination can be performed through:

  • Plain and short E-mails
  • Newsletters (quarterly, annually, monthly)
  • Reports, executive summaries, short publications
  • Publication of manuals and e-books
  • Organisation of informal meetings, events, conferences, seminars
  • Partners’ and stakeholders’ sites, online resource centres and social media
  • Product labelling and online sales

Using case histories, videos or statements from different stakeholder is often captivating.

The media and style choices must be well adjusted to the public profile. If you are targeting a political decision-maker a concise, to-the-point style, based on key-messages might be preferable; if your target audience is composed of professionals, the information can be more technical and detailed; public authorities and employers might be more interested in the benefits of collaborating with your programme.

Evaluation and dissemination can be used in advocacy, research, marketing, internal management improvements, and evidence of efficiency and effectiveness.